Brand Identity · Packaging · Digital
Forged for the shelf.
Built for the feed.
TCL Studio designs brand identity and packaging for consumer brands — then builds the social content that carries it into the world.
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TCL Studio designs brand identity and packaging for consumer brands — then builds the social content that carries it into the world.
A premium vodka brand inspired by the world's game — a deep forest label, gold foil linework, and a name built for the back bar of a stadium suite.
A frosted bottle and a lapis-blue gradient label built to catch bar light, paired with a navy gift box in matching gold foil for retail and gifting. Clean, confident type carries the whole identity across both.
A concept exploring how a small-batch roaster could own drama and warmth through packaging alone — glowing embers, one confident serif logotype, and a back label built to earn a second look.
A soft, botanical skincare concept built around a hand-lettered logotype and an all-over floral pattern — a deliberate contrast to the studio's darker work, proving the same identity system holds up in a full lifestyle campaign, not just on the shelf.
A five-flavor canned cocktail line built around one confident system: a bold sans logotype, a signature paint-swipe color block, and hand-illustrated fruit icons that carry each flavor's identity at a glance.
"Every brand needs to work twice — once on the shelf, once in the feed. We design for both from the start."
TCL Studio is a branding and packaging studio built around one belief: a brand's identity shouldn't stop at the label. It has to carry into the photo someone takes of it, the story someone tells about it, the feed it shows up in the next morning.
We work closely with small and emerging consumer brands — the founders building something from scratch, not the ones with a marketing department already in place. That means every project gets full attention, from the first sketch to the final social post.
Our focus stays narrow on purpose: brand identity, packaging design, and the social content that puts it in front of real people. Two disciplines most studios split apart — we handle together, so your brand looks like one coherent idea everywhere it appears.
Additional social months, extra product labels, and rush delivery available as add-ons on any package.
Tell us about your brand and where it's headed — we'll follow up within a couple of days with next steps.